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Outreach Specialist

0-1Years

Relevant Experience

ONSITE

Job type

Responsibilities

  • Develop and execute LinkedIn outreach strategies to connect with potential clients, partners, and industry leaders.
  • Research and identify decision-makers, influencers, and relevant groups on LinkedIn to expand professional networks.
  • Personalize connection requests, follow-ups, and message sequences to maximize engagement and conversions.
  • Collaborate with sales and marketing teams to align LinkedIn outreach with lead generation and business development goals.
  • Manage LinkedIn messaging campaigns, nurture conversations, and schedule meetings with qualified prospects.
  • Support digital PR, guest posting, and link-building initiatives through LinkedIn and other outreach channels.
  • Track, analyze, and report LinkedIn outreach performance (connection rate, response rate, conversions).
  • Stay updated with LinkedIn best practices, content trends, and outreach automation tools.

Qualification

  • Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
  • Proven experience in LinkedIn outreach, lead generation, or B2B marketing.
  • Strong written communication skills with the ability to craft professional, persuasive messages.
  • Familiarity with LinkedIn Sales Navigator, automation tools (e.g., Expandi, Dux-Soup, LinkedHelper), and CRM systems.
  • Understanding of B2B sales cycles and digital marketing strategies.
  • Strong research skills to identify target accounts and key stakeholders.
  • Self-motivated, target-driven, and detail-oriented.