25

Jan | 2021

How to do YouTube SEO for better Ranking?

How to do YouTube SEO for better Ranking?

Youtube SEO is the process of optimizing videos and channels to obtain a high ranking in Youtubes' organic search results. This means optimizing the video, thumbnail, meta description, transcript, tags, links, and CTAs. It is a great platform with tons of opportunities and more than 3 billion new users every month.

Why do you need SEO for Youtube Videos?

If you are a youtube channel holder and you need your videos to reach more viewers, you need to boost your rankings, improve brand exposure and traffic. This is only possible with SEO or Search Engine Marketing.

Does the YouTube Algorithm influence your search results?

The YouTube algorithm creates a real-time feedback loop that tailors videos to each viewer according to their interests. It observes both the video performance as well as the user behavior and makes two different influences on them; find the perfect video for each viewer, and keep them watching. The two most important algorithm impacts are the search results and the recommendation stream.

Do you know that Google ranking also has a part to do on your Youtube video?

In this blog, we are listing some factors that affect how YouTube ranks a video and How to do YouTube SEO for better Ranking. Here is a to-do list to improve your chances of ranking and let's have a brief look on the go.

  • Potential Keyword research & Usage
  • Title and description optimization
  • Impressive thumbnails and title
  • Using the right tags.
  • Understanding the audience.
  • Engaging and quality script
  • Video optimization
  • Using caption & transcription
  • Grab audience interaction
  • Create playlist
  • Promote & Get social
  • Channel optimization

1. Focus on YouTube Keyword Research

The primary factor that affects Youtube SEO is keyword research. Finding the right keyword takes your video content too far with maximum views and reach. Initially, make a list of potential keyword ideas for your video. You could either use keyword generating tools or utilize the youtube search- suggest- option. Youtube would only show you a cool list of keywords that are commonly searched by the users. These keywords are 100% perfect. Or you could take those keywords optimized by a popular video in the same theme. Make sure you use the keyword in the video, title, description, and video tags. Some excellent keywords are also available on your YouTube "Traffic Source: YouTube search" report.

From this big list, target the low-competition keywords. Google search your keyword and check out the "About results," which shows the total number of videos on YouTube about that topic. The higher this result, the more competitive a keyword is. Choose that keyword that shows the lowest number of "About results." Also, search for your keyword in Google. You can get twice the views as from youtube if you can get it near to Google ranking. Optimize your video around keywords that have video results in Google.

2. Creating High-Retention Video

How to create a high retention video to boost viewer retention?

Here are some factors to check for creating a high retention video that improves audience retention.

  1. Video Comments and Subscribers: Audience Interaction is an inevitable factor used by the Youtube algorithm.
  2. Marketing: Share your video on social media sites like Twitter and Facebook
  3. Click-Through-Rate (CTR): The higher the percentage of people that click on your result, the better the ranking. For this, create compelling thumbnails and titles.
  4. Optimal Video Length: Super long or super short videos won't be usually ranked. Youtube ranks those videos that make users keep watching. Keep it optimum.
  5. YouTube studio - Statistics: Observe how your videos are performing and improve wherever necessary.

Make catchy and engaging content to keep the audience. Audience retention or the amount of your video that people watch is an important ranking factor. With good Audience retention, YouTube will rank your video higher in the search results. An engaging video or High-Retention video gets more audience retention.

3. YouTube Video Optimization

  • Caption & Transcription
  • Use closed captions and mention your keywords in the video. Now YouTube automatically transcribes your videos.

  • Video Title
  • Avoid keyword stuffing, include attractive and at least five words long video title with the full keyword in it.

  • Video Tags & Description
  • Add keywords in your video's description. So that youtube and google grasp the context of your video and rank it accordingly. Include variations of your keyword in the tags

  • Suggested video sidebar
  • Use tags from competitor videos, so that there is a high chance of showing them up to your video in the suggested video section.

4. Promote Your Video

Getting views for your video is a crucial part. To boost your video views, try mentioning them on your websites, other social media platforms, or popular search engine platforms where people search for everything. Those view link from other websites leads you to high- quantity and high-quality views or in fact, high retention views.

5. Create Playlists

Playlists are one of the best ways to grab more views. They automatically play every video in the list. Ensure there are a set of at least three videos in a list.

6. Increase your watch time

People won't be watching the whole video unless it's creative and captivating. Watch time is the duration one spends on watching a video. It is an important Youtube ranking metrics. The more your watch time is, the more is the chance of getting ranked.

7. Optimize Your Channel Page

Not only your videos but also optimize your Youtube channel page that helps your ranking strategy. Your channel could get ranked on Youtube with perfect optimization. The more subscribers you have, the better is your ranking. Maintain a professional look and include keywords in your Youtube channel about section.

Conclusion

Youtube is the second most used search engine in the world. If you are creating useful and quality content, you can watch the effect on your channel. When compared to other platforms Youtube is nothing hard. It is simply easy to make videos, to reach your audience. Also, it is quite economical. Taking the top ten YouTubers or youtube videos, it is quite clear that they come up with something unique to stand out of the crowd. If you are a beginner, keep in mind the above tips and guidelines before making your videos. You could also depend on SEO service providers to keep an eye on your account to reach better results and good rankings.



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