A lot of people are doing more and more things online. One of these things is shopping. It is just so much more convenient to be doing it from the comfort of your living room sofa than having to drive out to the store for a few items. It’s one of the many reasons businesses and their processes are shifting online as well. It also makes sense to start an online store rather than a brick and mortar establishment because of the reduced overhead costs.
You many not already know this, but page load times are a ranking factor with Google, and Google will be one of your main sources of traffic. Also, customers tend to be turned off if they have to wait too long for a page to load.
As mentioned, Google will be one of the major drivers of traffic to your site. However, you have to do a good job of providing informational and helpful content on your product pages for it to recognize that these are pages worth returning at the top of the search results.
The thing about online shopping is that customers can’t physically examine your products. The only thing they have to rely on are pictures, descriptions, and any customer reviews on the page that they can find.
It’s important to note that one of the main reasons a lot of people are shopping online these days is because their smartphones and tablets have made it easier to access the internet from anywhere. So make separate responsive mobile sites with a good pagespeed.