Many people are doing many things in online. Ecommerce is one of these thing. It is more convenient to do buy or sell things from their home or from anywhere. This is the main reason changing their shopping style into online. It also makes sense to begin an ecommerce website rather than an electronic shop because of the reduced costs.
You know this already, Google is one of the main search engine to drive the traffic into your website. Google wants the website more faster and more optimized. So your website needs to be faster and speed.
As mentioned above, Keep your content more optimized and keep the main keywords on the content. Then only Google will understand the product page is related to that product. So content is very important and relevant to rank the webpage in Google. Then only you will get more Traffic to that page.
The main limitation of shopping website is that the people cant examine the product physically. So make the product images more attractive and more visible. The customers buy this only by looking the reviews and the picture of the product. So product image should be very clear and more attractive.
Nowadays, people are checking website through mobile phones. So google will give more prefer to mobile websites. So if your webpage is responsive then mobile users can see the website with better design.