SEO Strategy for WordPress


Some surveys tell that over 70 million websites are built with WordPress. In fact, WordPress powers about 1 in 6 websites, making it the most popular Content Management System (CMS). First, decide whether you want to use WordPress.com or WordPress.org. Your choice will determine your SEO strategy.

SEO for WordPress.com

These straightforward techniques will add a little search ranking mojo to your WordPress.com site:

Post often : Google loves high-quality content that is frequently updated. For this reason, you should frequently add new posts to your blog to improve your search engine rankings.

Use keywords : You can use the Google AdWords Keyword Tool to find keywords that perform well for your blog’s niche. The tool is no longer available without creating an AdWords account, but you can use the tool without creating and paying for a campaign once you register.

Change your URL settings to “post name” : By default, WordPress sets your post URLs to URL parameters. Instead, update the settings on your blog dashboard to use post names in your URLs.

SEO for WordPress.org

Having a WordPress.org website enables you to harness the power of plug-ins. Try some of these to give yourself some SEO:

WordPress SEO by Yoast : WordPress consultant and developer Joost de Valk has created the definitive SEO plug-in for WordPress. The plug-in generates previews of your title and meta-description so that you know that your listing will look like in the search results. You also get a number of other features including high-quality XML sitemaps, social integration and access to .htaccess and robots.txt files.

Local Search SEO Contact Page : In addition to harnessing both schema.org and hCard formats for rich snippets, this plug-in generates a Google Map image of your business and incorporates geo-tagging.

All In One SEO Pack : This plug-in is similar to Yoast. Recent versions of WordPress may have this plug-in already installed, so take a moment to check your version to see if you already have it.


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JAN | 2017