Social media has emerged as one of the most effective platforms for engaging with prospective and current customers. It’s inexpensive, quick, and has the potential to reach a massive audience. It has transformed the way in which businesses communicate with their customers.
But are you really leveraging the full potential of social media to gain the maximum benefit for your business? Check out some of these innovative ways of promoting your business on various social networks:
1. Branded Hashtags
Previously, people had to memorize hashtags or use emojis creatively. However, Instagram has now made it possible to link other accounts and hashtags to your bio. This means you can utilize that space to popularize other location specific accounts and add hashtags – which can be special hashtags, like the ones used for contests, or your regular branded hashtags. This way, followers can be easily directed to the account and explore your other pages. For example, if you’re a bakery operating in Sacramento, San Diego and Fresno, you can include that info in your bio like this: Mybakery CA - @mybakerysac, @mybakerysdg, @mybakeryfrn, #mybakery www.mybakery.com
2. Promote Across Channels
Bring it to the attention of your followers every now and then that you have accounts on other social networks. You can include a link to the specific social media page, along with a CTA, requesting users to follow that account. For example you can tweet: Hey mybakery fans, keep an eye out for our latest cakealicious creations on Instagram – like and follow us, and if you’re drooling at one of our cakes – just give us a holler, and we can make one for you as well!
3. Promoting Social Accounts in Newsletters & Email Signatures
If you send newsletters regularly, make sure to add social icons at the bottom – a gentle reminder to the recipient that you’re present on those networks and that they can find you there. You can also have a fan section in your newsletter and display a photo from the community. You can either embed it or upload a photo and link the account. If you send emails externally, add links to your email signature; this is a branding opportunity which is often overlooked by most businesses.
4. Targeted Advertising
Today several tools are available to enable targeted ads on social platforms – like Facebook Pixel, for example. Facebook’s audience data helps a great deal; it shows ads of products that users are likely to be interested in, based on their past browsing or purchase history. If it sounds complicated, simply engage the services of a digital marketing agency to handle social media marketing for your business, while you focus on running your business. Sit back and watch your sales grow!
5. Run Deals and Promo Codes Only For Social
This is one of the smartest and most powerful strategies that companies are employing today. If you want to attract budget conscious customers, this is one of your best bets. Offer special discounts or offers only for your fans or followers – or offer discount coupons in their loyalty schemes.
6. Run Contests
Who doesn’t love contests? It’s a great way to promote your products and services without actually advertising. Contests encourage your audience to engage with your brand and increase the number of followers by making it compulsory to like or follow the page to participate. The trick is in keeping the contest easy – also called low-barrier contest – and offer exciting prizes. Remember, the contests with the highest engagement are those that are easiest to enter. Create a hashtag specifically for the contest, and use a tool to track the hashtags – it will tell you the level of engagement, and how successful the contest was.
7. Social proof
People are reluctant to be the first to try any product; they are much more likely to purchase when they hear from other users about how good the product or service was. It therefore makes sense to share proof on your social media accounts – these can be text or video testimonials, or even photos; for example, if you can post pictures of a party which you catered to (make sure your banner is visible), or a celebrity (even a minor one) carrying a shopping bag that reads Mybakery Cakes – that will do more to convince visitors than whatever else you may write about your cakes and muffins!
This is not an exhaustive list of ideas by far – use your creativity and come up with ideas on how best you can showcase your products and earn more customers through your social networks. The sky is the limit!
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